Weak Demand and Hefty Supplies Continue to Weigh on Hog Markets
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“The economic challenges have been really, really, hard in our industry.”

— Trish Cook, President of the Iowa Pork Producers

Sluggish Demand

Pork demand languished all year long, even during summer months when grilling-friendly cuts like ribs become popular. Weaker prices normally should stoke consumer demand, but Weaber says whether the currently low prices translate to a consumption pick up in 2024 remains to be seen. 

“If you look at where we're at, from a price standpoint, relative to chicken and beef, I'm worried that pork might not get it done,” he says.

Sluggish U.S. consumer pork demand is not just a seasonal problem, Close and Weaber say. It’s a structural problem that’s been developing for years. Pork consumption holds around 50 to 52 pounds annually, regardless of what’s going on in the industry, they say. 

Changing consumer taste and preferences are behind flat domestic demand, Close says. Traditionally, pork loins were considered the prime product on hogs, but that’s been inverted to where bellies and hams are the big sellers, which created these structural challenges.

If the industry wants to move more pork, it needs to look overseas. “At this point, if I were a packer or processor, I would be solely focused on trying to figure out how to export more product, because I don't see that we're going to get U.S. consumers to move,” Weaber says.

Exports to Asia declined in 2023, with a stronger U.S. dollar and competition from other providers, Weaber says. China has improved its domestic pork supply, and Brazil is stepping up as a low-cost competitor, pushing out the U.S. Meanwhile, demand from South Korea and Japan has been fair, while Mexico has become a bigger consumer.

Impact of Proposition 12

California’s Prop 12 law has exacerbated the economic challenges in the pork industry and created greater uncertainty, the sources say. The regulations, which went into effect this year, require veal calves, breeding pigs and egg-laying hens to be housed in systems with specific size standards. Producers who want to sell pork in California’s market will need to certify they align with Prop 12’s requirements.

Weaber says so far California consumers have not stepped up their buying of Prop 12-compliant pork. He says packers who have Prop-12 compliant pork available for sale on a weekly basis are seeing meat go unsold. “There's been a pretty significant impact on California consumer willingness to participate in the product,” he says.

Higher costs may be behind the reluctance to buy pork. For example, pork loin prices are up about $1.50 to $2 a pound compared to non-Prop 12 compliant pork, he says. “When consumers look at that, they may say, ‘is beef that much further out of reach? Or do we buy premium chicken’,” he says.

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